“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style”

- Maya Angelou


My name is Lindsay LaRocque and I currently live in Colorado with my husband and our cat, Chaussette. I am self-employed, working as a Business Intelligence, Graphic Design, and Marketing consultant. Prior to now, I have also worked in Business Analysis, Technical Writing, and UX / UI Design in various industries from luxury travel to manufacturing.

I graduated from the University of Denver with a Bachelor of Arts in Communication and a minor in Information Technology. My studies mainly focused on digital technologies as well as media and culture. Currently, I am pursuing my Master's in Science in Information Systems at CU Denver Business School where my classes are focused on Entrepreneurship and Technology Innovation.

In my personal life, I like to travel and have been to 27 different countries – and hopefully that count continues to climb. If you are interested, you can read about my travels at my website, methodtravel.com. There you will find the details of my travels – flights, accommodations, activities, food – as well as some of my photography. Since I can't seem to be busy enough... you can also hear about my pursuit for convenience, with my friend Ava, on our Automate that Shit podcast.

Thank you so much for taking the time to look through my work and I look forward to connecting with you either through social media, email, freelance sites, or my contact form.

Experience

Designer, Analyst, Consultant | Self-Employed | October 2012 – Present

Primarily, the projects I have taken on have involved the design and creation of brand identity assets such as logos, business cards, and brand guidelines. In addition to this, I am working on analytical assignments, especially in the form of building reports and dashboards that lead to at-a-glance insight that will promote data-driven decisions. Ultimately, the work that I produce is a blend of all my areas of expertise – user experience, design, marketing, logic, and analytics.

Business Intelligence Analyst | Inspirato | June 2015 – April 2018

Being in the BI field allows me to see the inner workings of a company through the data that is gathered daily. Using Tableau, Excel, and Microsoft SQL Server, I build reporting dashboards for all the business’ departments so that they can monitor their performance. In addition, I work closely with leadership on analyses that impact the decisions being made for the future success of the company. Finally, I have led a long-term project that democratizes the development functionality of Tableau.

Business Analyst | KIOSK Information Systems | December 2012 – June 2015

In this role, I had the opportunity to work on a variety of both internal and client-facing projects. Ultimately, it was my responsibility to write business, system, and IT requirements as well as produce all the deliverables – this included writing the technical specifications, designing the user interfaces, and creating the logic-based user experience diagrams using Unified Modeling Language (UML). In addition, I provided analytical expertise in process improvement and resource planning across various functional areas of the business.

Marketing Representative | KIOSK Information Systems | September 2011 - December 2012

My role as a marketing representative encompassed many areas of the field, such as social media strategy, email campaigns, and event planning. I also supported the company in graphic design related projects including product art renderings, printed materials, and digital designs. Finally, I acted as the website and blog administrator for the brand and provided weekly and monthly SEO tracking and performance reporting.


Software

  • Tableau + SQL
  • Adobe Creative Suite
  • HTML + CSS
  • Microsoft Office + Visio
  • Salesforce
  • Mailchimp
  • Squarespace
  • Qualtrics

Services

  • Print + Digital Design
  • Website Design + Development
  • Brand Identity
  • Business Template Design + Creation
  • Social Media Marketing
  • UX / UI Design
  • Visual Analytics
  • Data + Analytics Consulting

If you would like to get in touch with me regarding any questions or comments that you have, please fill out the form below – I will respond within 24 hours. If you are looking to start the process to work with me in a freelance, contract, or consulting capacity, please click here instead.


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SOCIAL MEDIA SITES:

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